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Scion Reinvents Individuality with New Brand Campaign
Scion recently launched its "United by Individuality" brand campaign, which reinvents the brand's distinctiveness by communicating several of its core philosophies - creativity, personalization,...
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Scion Club Social
While not quite as old as the automobile itself, car clubs have been around for decades, outgrowths of enthusiasts' intense desire to honor their favorite makes and/or models and share that reverence...
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Scion's Brand Manifesto Campaign Inspires Originality and Challenges...
Scion today announced the launch of its new "Brand Manifesto" campaign, intended to engage a new youthful audience of creative influencers. Channeled through TV spots, print, online and out-of-home...
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Scion Helps Military Parents Deliver Gifts to Their Children This Holiday Season
In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched a special holiday toy program which helps servicemen and women currently deployed overseas to send their...
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Scion Announces Winners for Its 'Battle of the Builds' Customization...
Scion announced today the winners for its unique car customization challenge for teams of active duty military personnel. The "Scion Battle of the Builds" contest highlights the creativity, teamwork...
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Scion Offers Care Packages to U.S. Servicemen and Women This Holiday Season...
In the spirit of the holiday season, Scion, a division of Toyota Motor Sales, has launched the Scion Holiday Mail Drop. This program offers active duty U.S. military personnel the opportunity to...
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Scion Announces Collaboration with its iQ and Sony's PlayStation®Vita
TORRANCE, Calif., May 1, 2012 – Scion is pleased to announce that starting May 1 through July 31, 2012, buyers of a new 2012 Scion iQ will receive a PlayStation®Vita (PS Vita), portable entertainment...
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Scion's 'What Moves You' Campaign Highlights Unique 'Scion Story' in New...
TORRANCE, Calif., (Sept. 27, 2012) – Scion today announced the launch of its brand campaign “What Moves You” featuring its own unique “Scion Story.” The campaign launches today at www.scion.com and...
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10,000 Scion Fans Donate 25,000 Items to Toys for Tots at Annual Customer...
TORRANCE, Calif., (Oct. 18, 2012) – Scion owners and their family and friends gathered at Southern California theme park Knott’s Berry Farm on Oct. 17, 2012 to donate a Toys for Tots gift and gain...
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New Scion Program 'Motivate' Offers Career Building Opportunity to Young,...
TORRANCE, Calif., (Oct. 25, 2012) – Scion today launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000...
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Scion Bringing Youthful Appeal, High-Tech Wizardry to NAIAS
DETROIT (Jan. 9, 2013) – Scion, the youth brand of Toyota, will be using exciting visual displays and cutting-edge interactivity to showcase its distinctive lineup at the 2013 North American...
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New TV Spots, Mini Documentaries Advance the 'Scion Story' Brand Campaign
TORRANCE, Calif., (Feb. 11, 2013) – The real lives of five young entrepreneurs form the backbone of Scion’s newest national ad campaign, “Make Every Second Count,” that launched today at www.scion.com...
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Scion Motivate Workshop to Support Young Entrepreneurs with Help from...
TORRANCE, Calif., (March 12, 2013) – Semi-finalists in Scion’s Motivate program will learn from other leading entrepreneurs in the creative community during a three-day workshop in Santa Monica,...
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Young Entrepreneurs Win Scion "Motivate" Program
TORRANCE, Calif., (March 19, 2013) – Scion announced today the 10 talented and passionate young entrepreneurs who each won a Scion vehicle, Scion accessories, $10,000 and career mentoring as part of...
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Meguiar's Scion FR-S Available for Forza Motorsport 4 and Forza Horizon Games
TORRANCE, Calif., (May 6, 2013) – Microsoft’s Turn 10 Studios, makers of the Forza Motorsport franchise for the Xbox 360, have created a digital likeness of a real-world, Meguiar’s Inc., modified...
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Scion's Ten-Year Anniversary Marked with Scion 10 Series Music Release...
TORRANCE, Calif., May 24, 2013 – Today, Scion is releasing a 10-track compilation to mark its 10-year anniversary featuring artists they’ve worked with in the past as well as a few new ones entitled,...
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Scion Owners Fill the Toy Chest for Needy Kids
TORRANCE, Calif., (Oct. 17, 2013) – The line of Scion owners held all the variety of a toy store in their arms. Thousands of action figures, games, trucks, dolls and more were donated to the Toys for...
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Scion Audio Visual Presents 'Mementos'
LOS ANGELES, Calif., Feb. 28, 2014 -- SCION AUDIO VISUAL, the creative enterprise of Scion devoted to the discovery, nurture, funding and distribution of compelling music and arts programming,...
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Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide
TORRANCE, Calif. (Sept. 8, 2014) – The wait to own the first Scion FR-S limited edition release series is finally over. Scion fans and racing enthusiasts can now get behind the wheel of the FR-S...
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Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA...
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion...
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Dreaming and Driving: Scion Blends Both in New Brand Campaign
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign,...
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Formula Drift Wins Within Reach for Scion Racing
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT...
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Scion tC Release Series 9.0 Steals the Show
TORRANCE, Calif. (Oct. 29, 2014) – Vibrant magma orange and designer details transform the new Scion tC Release Series 9.0 into a driver’s show car. Scion joined forces with Jeremy Lookofsky of Cartel...
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Scion Scores with SEMA Entries
TORRANCE, Calif. (Oct. 30, 2014) – Demonstrating a range from retro to ruthless, Scion unveiled its lineup for the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7, 2014. Six...
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Scion Showcases SEMA Standouts
LAS VEGAS, (Nov. 5, 2014) – With a custom louvre treatment and vintage style, Speedhunters triumphed today as the winner in the 10th annual Scion Tuner Challenge at the Specialty Equipment Market...
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Dual Threat: Two-Tone Scion tC Release Series 9.0 Available Now
TORRANCE, Calif., (Jan. 20, 2015) – Double trouble has arrived in Scion dealerships. Scion paired up with Jeremy Lookofsky of Cartel Customs on the two-toned Scion tC Release Series 9.0. The new model...
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Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level
TORRANCE, Calif. (April 13, 2015) – With Scion’s help, young entrepreneurs are moving from the “hot seat” to the front seat and driving their businesses forward. Industry trendsetters including...
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Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak...
TORRANCE, Calif. (June 23, 2015) – Respected Time Attack competitor, Robert Walker will again campaign a Scion FR-S in Colorado’s legendary Pikes Peak International Hill Climb (PPIHC) on June 28. A...
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Partnering Products and Passion
TORRANCE, Calif. (August 25, 2015) – What was your first car’s name? More than 40 percent of young people name their first car because it’s not just transportation – it’s an extension of their life.
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Scion Brings the 'Weird' with James Franco and Jaleel White
TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently....
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Scion Racing Sits Atop Formula DRIFT Standings Heading into Season Finale
TORRANCE, Calif. (Oct. 7, 2015) – Scion Racing has its eye on the prize. Heading into the 2015 U.S. Formula DRIFT Pro Championship, Rockstar Energy Hankook Tire Scion tC driver Fredric Aasbo leads all...
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Scion Showcases Fashion and Passion
TORRANCE, Calif. (Oct. 29, 2015) – Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles’ Arts...
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Scion Pairs Sports and Style for 2016 FR-S Release Series 2.0
TORRANCE, Calif., (Oct. 29, 2015) – Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series...
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Scion Steps Out in Style with STAMPD at the 2015 Los Angeles Auto Show
TORRANCE, Calif. Nov. 16, 2015 – The right wheels need the right look. Debuting alongside Scion’s new concept vehicle at the Los Angeles Auto Show will be Scion’s new partnership with Los...
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Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a...
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Scion and Baker Skateboards Bring Fans on a California Road Trip in New Video
Torrance, Calif., Jan. 11, 2016 – Baker Skateboards, under its partnership with Scion, hit the road in a brand new iM and iA for a demo at their favorite park in San Francisco. They stopped along the...
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